![]() The worshipping of Christian's wealth are off-putting. ![]() The references to Ana's battling superego and id as her "subconscious" and "Inner Goddess" age fast. erotic role-playing around concepts of bondage, discipline, dominance, submission, and sado-masochism. Much of what happens in it is abuse cloaked in the language of consensual BDSM, i.e. That's fine and healthy and worth admitting, because look: Most of what critics say about this franchise is true. Millions of women are reading these books to help them climax. ![]() So if we want to understand why Fifty Shades became a billion-dollar industry, let's just state the obvious. What we do know is that the bulk of consumers are women, that a significant enough proportion are Christian and married to warrant an astonishing amount of religious blogging on the subject, and that the main factor driving sales is word-of-mouth. The truth is, we don't really know who's reading Fifty Shades. A 2012 analysis of the Fifty Shades readership found that fewer than 30 percent of people who bought these books had kids at home. But dismissing a phenomenon this powerful as "mommy porn" is a gigantic mistake it denigrates and dismisses both a genre and a demographic to which we ought to be paying particular attention.
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